Equine America UK, the UK based equine supplement company announces the launch of a new brand, EA Nutra to reflect the company’s commitment to expansion in Europe and the rest of the world.
Lee Middleton, CEO of Equine America, said, “We are excited to announce the launch of our sister brand, EA Nutra. This brand will enable us to produce a new range of premium products for both the UK and European market-place, which, whilst still subject to rigorous independent testing in the UK & Europe and quality control, will not be accredited under The Universal Feed Assurance Scheme (UFAS) and the BETA NOPS Scheme.
We are extremely proud of our UFAS & BETA NOPS accreditation for our Equine America and Cortaflex ranges. It has, however, limited us somewhat in the development of new products due to the enforced by the NOPS code on the use of ingredients. By launching a new brand under the EA Nutra moniker, we can respond to the demand from our customers who are looking for specific products as well as introducing new revolutionary ingredients to the equestrian market.”
The new range will still be subjected to rigorous testing. EA Nutra products will be independently batch tested by two world-renowned testing facilities, Laboratoire Des Courses Hippiques in France and Independent Equine Nutrition in the UK to ensure products are free from prohibited substances in accordance with FEI Regulations and therefore safe for use in competition.
The new EA Nutra brand design and logo will reflect Equine America in its colour scheme and general brand tone. With the strapline “International Excellence” it is hoped the brand will appeal to both domestic and international equestrians looking for the most innovative supplements. With a simplified, red white and blue logo, the new EA Nutra website and other visual communications ties in seamlessly with the look and feel of the Equine America brand.
EANutra.com, will also sell a selection of the most popular Equine America products.