Equine America UK Announces Acquisition of Horse First

Strengthening Commitment to Excellence in Equine Nutrition

Equine America UK, a leading provider of equine supplements, is proud to announce the acquisition of Horse First, a respected brand celebrated for its unwavering dedication to product quality and its endorsement by some of the world’s top riders.

This acquisition marks a strategic expansion for Equine America UK within the European market. The values of both companies are deeply aligned—rooted in a shared commitment to scientific research, product excellence, and the trust of elite riders across the globe.

Importantly, both Equine America UK and Horse First will continue to operate as separate entities, preserving their unique brand identities and product lines. The collaboration will open new doors for innovation and learning, enabling both businesses to strengthen their offerings and navigate ongoing economic challenges together.

 Paddy Hughes, Founder of Horse First: "Lee and the Equine America team were the only people I trusted to take Horse First forward. Their dedication to quality and integrity mirrors everything we’ve stood for from the beginning."

Lee Middleton, Managing Director of Equine America UK: "I’ve always admired the Horse First brand—it’s a name that means something in this industry. When the opportunity came to bring our teams together, it was simply too good to pass up."

This partnership promises to deliver the same trusted, high-quality supplements customers know and rely on, whilst fostering exciting new opportunities for growth, collaboration, and innovation. Paddy Hughes will be staying on at Horse First for the foreseeable future and we look forward to working together.